{"id":47042,"date":"2022-05-10T09:03:47","date_gmt":"2022-05-10T09:03:47","guid":{"rendered":"https:\/\/www.ecoonline.com\/baeredygtighed-for-dummies\/"},"modified":"2025-02-27T09:14:51","modified_gmt":"2025-02-27T09:14:51","slug":"baeredygtighed-for-dummies","status":"publish","type":"post","link":"https:\/\/www.ecoonline.com\/da\/blog\/baeredygtighed-for-dummies\/","title":{"rendered":"B\u00e6redygtighed for dummies"},"content":{"rendered":"\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--30); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<p>B\u00e6redygtighed er efterh\u00e5nden blevet et begreb med mange forskellige akronymer, der g\u00f8r det sv\u00e6rt at holde styr p\u00e5, hvad det egentlig betyder. I denne artikel g\u00f8r vi dig klogere p\u00e5 de typiske termer&nbsp;inden for b\u00e6redygtighed, deres ligheder og deres forskelle.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f9bf6d35-1bae-4018-a120-9207238e886d\"><span class=\"hs-cta-node hs-cta-f9bf6d35-1bae-4018-a120-9207238e886d\" id=\"hs-cta-f9bf6d35-1bae-4018-a120-9207238e886d\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/144606870\/f9bf6d35-1bae-4018-a120-9207238e886d\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f9bf6d35-1bae-4018-a120-9207238e886d\" style=\"border-width:0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144606870\/f9bf6d35-1bae-4018-a120-9207238e886d.png\"  alt=\"Hent vores guide &#39;ESG i praksis&#39; her &gt;\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(144606870, 'f9bf6d35-1bae-4018-a120-9207238e886d', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Hvad er b\u00e6redygtighed?<\/h2>\n\n\n\n<p>B\u00e6redygtighed g\u00e5r mange \u00e5r tilbage i og med, at vi mennesker altid har bekymret os om milj\u00f8et og for de fremtidige generationer. Mange gamle kulturer s\u00e5som M\u00e2ori i New Zealand, Amerindianer i&nbsp;Britisk Columbia og folk fra Indonesien, Oceanien, Indien og Mali havde alle traditioner, der bestod af restriktioner mod brugen af de naturlige ressourcer.<\/p>\n\n\n\n<p><strong>Den helt originale<\/strong>, semantiske mening af ordet \u201db\u00e6redygtighed\u201d refererer til muligheden for at kunne forts\u00e6tte over l\u00e6ngere tid. Det kan ogs\u00e5 overs\u00e6ttes til \u201dat opretholde\u201d. Hele&nbsp;id\u00e9en med b\u00e6redygtighed kan spores tilbage til 1713, hvor den tyske skattebogholder og mineadministrator&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Hans_Carl_von_Carlowitz\">Hans Carl von Carlowitz<\/a>&nbsp;skrev om vigtigheden i aldrig at h\u00f8ste mere, end hvad skoven kan n\u00e5 at reproducere.<\/p>\n\n\n\n<p><strong>I nyere tid<\/strong>&nbsp;er b\u00e6redygtighed blevet en del af den politiske dagsorden, som is\u00e6r FN-kommissionen har en stor indflydelse p\u00e5. Det definerer de i rapporten&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Our_Common_Future\">Our Common Future<\/a>&nbsp;fra 1987. Rapporten er ogs\u00e5 kendt som Bundtland-rapporten, som blev udarbejdet med den tidligere norske premierminister Gro&nbsp;Harlem Bundtland i spidsen med form\u00e5let&nbsp;<em>\u201dat im\u00f8dekomme nutidens behov uden at skulle g\u00e5 p\u00e5 kompromis med muligheden for, at fremtidige generationer kan im\u00f8dekomme deres behov.\u201d<\/em><\/p>\n\n\n\n<p><strong>I dag<\/strong>&nbsp;d\u00e6kker b\u00e6redygtighed over en vifte af betydninger, som blot skal g\u00e5 under \u201dat klare sig godt ved at g\u00f8re det godt\u201d, og det er typisk relateret til termer som \u201df\u00e6lles ansvar\u201d,&nbsp;\u201dtredobbelt bundlinje\u201d og \u201dgr\u00f8n\u201d.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-be534370-fb5d-4aed-972f-90bf4d0cdedb\"><span class=\"hs-cta-node hs-cta-be534370-fb5d-4aed-972f-90bf4d0cdedb\" id=\"hs-cta-be534370-fb5d-4aed-972f-90bf4d0cdedb\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/144606870\/be534370-fb5d-4aed-972f-90bf4d0cdedb\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-be534370-fb5d-4aed-972f-90bf4d0cdedb\" style=\"border-width:0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144606870\/be534370-fb5d-4aed-972f-90bf4d0cdedb.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(144606870, 'be534370-fb5d-4aed-972f-90bf4d0cdedb', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">FN\u2019s b\u00e6redygtige verdensm\u00e5l (UN SDG)<\/h2>\n\n\n\n<p>FN\u2019s b\u00e6redygtige verdensm\u00e5l blev defineret af FN tilbage i 2015. Disse m\u00e5l er et tegn p\u00e5 FN\u2019s forpligtelse til at mindske fattigdom, bek\u00e6mpe ulighed og stoppe klimaforandringerne inden 2030.&nbsp;Verdensm\u00e5lene er i dag en af de klassiske referencer til b\u00e6redygtighed, og der bliver i mange tilf\u00e6lde henvist til disse \u2013 som ogs\u00e5 er kendt som \u201dAgenda 2030\u201d.<\/p>\n\n\n\n<p>FN\u2019s verdensm\u00e5l best\u00e5r af 17 forskellige m\u00e5ls\u00e6tninger, der er inddelt i intet mindre end 169 specifikke delm\u00e5l. Derudover har FN udviklet 232 globale indikatorer, der g\u00f8r det muligt at holde \u00f8je&nbsp;med udviklingen af de forskellige verdensm\u00e5l.<\/p>\n\n\n\n<p>I dag v\u00e6lger flere og flere virksomheder at udarbejde deres egen strategi ud fra FN\u2019s verdensm\u00e5l \u2013 og det g\u00e6lder virksomheder over hele kloden. P\u00e5 den m\u00e5de kan de reducere deres p\u00e5virkning af&nbsp;forskellige problematikker inden for klimaforandringer, energiforbrug, diversitet og arbejdsvilk\u00e5r.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">ESG &#8211; Milj\u00f8, samfund og ledelse (Enviromental, Social and Governance)<\/h2>\n\n\n\n<p>Enviromental (milj\u00f8), Social (samfund) and Governance (ledelse), som er samlet under forkortelsen&nbsp;<a href=\"https:\/\/www.ecoonline.com\/da\/saadan-kommer-du-i-gang-med-esg\">ESG<\/a>, er en metode, der anvendes til at give et&nbsp;mere nuanceret billede af en virksomhed, hvor der tages udgangspunkt i andet end virksomhedens \u00f8konomiske situation. Eksempelvis vil ESG og&nbsp;<a href=\"https:\/\/www.ecoonline.com\/da\/blog\/hvad-er-csrd\">CSRD<\/a>&nbsp;se n\u00e6rmere p\u00e5 de&nbsp;politikker i virksomheden, der relaterer sig til milj\u00f8 og medarbejdernes arbejdsgl\u00e6de.<\/p>\n\n\n\n<p>ESG har vundet en vigtig plads inden for langt de fleste brancher i dag. B\u00e5de investorer, medarbejdere og andre stakeholders forventer, at virksomheder er transparente omkring deres p\u00e5virkning af&nbsp;verden.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">De tre dimensioner af ESG \u2013 milj\u00f8, samfund og ledelse<\/h3>\n\n\n\n<p><strong>Milj\u00f8m\u00e6ssige betingelser<\/strong>&nbsp;omhandler brug af ressourcer, forurening, klimaforandringer, energiforbrug, spild og andre fysiske, milj\u00f8m\u00e6ssige udfordringer og muligheder. Vi ser typisk,&nbsp;at milj\u00f8m\u00e6ssige faktorer \u2013 s\u00e6rligt omhandlende klima \u2013 er v\u00e6gtet h\u00f8jt, da der er en \u00f8get opm\u00e6rksomhed og regulering inden for dette omr\u00e5de. Det g\u00f8r, at denne dimension tenderer at blive mere&nbsp;hygiejneorienteret.<\/p>\n\n\n\n<p><strong>Den samfundsm\u00e6ssige dimension<\/strong>&nbsp;fokuserer p\u00e5 virksomhedens p\u00e5virkning af medarbejderne, kunder og samfundet. Fremtidens arbejdsmarked vil have en mere personligt fokuseret tilgang,&nbsp;og det stiller krav til virksomhedernes m\u00e5de at h\u00e5ndtere sundheds- og sikkerhedsudfordringer, medarbejdertr\u00e6ning, moderne slaveri og lokalsamfundet p\u00e5. Selv datasikkerheden er mere vigtig end&nbsp;nogensinde f\u00f8r.<\/p>\n\n\n\n<p><strong>Ledelsesm\u00e6ssige udfordringer<\/strong>&nbsp;adresserer nogle fundamentale emner, der omhandler etik i virksomheden. Det kan v\u00e6re bestikkelse, korruption, indk\u00f8bspraksis, risikovurderinger og&nbsp;intern kontrol. Der er ogs\u00e5 et stort fokus p\u00e5 dette omr\u00e5de, fordi en d\u00e5rlig risikovurdering og profitopf\u00f8lgning knyttet til korruption kan have alvorlige, finansielle konsekvenser for virksomheder.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">ESG og SDG \u2013 to sider af samme sag?<\/h2>\n\n\n\n<p>Du vil ofte m\u00f8de b\u00e6redygtighed og ESG (milj\u00f8, samfund og ledelse) i den samme s\u00e6tning \u2013 nogle gange bliver de ligefrem brugt i fl\u00e6ng. For det meste er det ikke et problem. Men det er stadig vigtigt&nbsp;at kende til de v\u00e6sentlige forskelle, n\u00e5r de to initiativer bliver blandet sammen i den samme diskussion.<\/p>\n\n\n\n<p>FN\u2019s verdensm\u00e5l (SDG) g\u00e6lder alle stakeholders, hvilket ogs\u00e5 inkluderer lande og den brede offentlighed. Verdensm\u00e5lene er mere vage end ESG, hvor sidstn\u00e6vnte er udarbejdet med henblik p\u00e5 at kunne&nbsp;m\u00e5le. Du kan afpr\u00f8ve det selv \u2013 hvad var det f\u00f8rste, du t\u00e6nkte p\u00e5, da du h\u00f8rte ordet \u201db\u00e6redygtighed\u201d?<\/p>\n\n\n\n<p>B\u00e6redygtighed er mere tematisk end forretningscentreret. Virksomheder fokuserer udelukkende p\u00e5 verdensm\u00e5lene i forhold til at balancere ressourceforbrug og fornyelse uden at g\u00f8re for meget skade p\u00e5&nbsp;fremtidige generationers verden. Og det kan v\u00e6re s\u00e6rdeles vanskeligt, n\u00e5r virksomheden gerne vil v\u00e6re en succes og samtidig bibeholde en b\u00e6redygtig profil.<\/p>\n\n\n\n<p>P\u00e5 den anden side finder vi ESG-dimensioner, hvor der ikke er plads til at t\u00e6nke ud af boksen. Hver dimension best\u00e5r af et s\u00e6t datadrevne kriterier, som virksomheder kan m\u00e5le p\u00e5 og dermed&nbsp;afrapportere.<\/p>\n\n\n\n<p>Dog er der en lighed mellem ESG-kompatible investeringer og b\u00e6redygtighed, da disse to koncepter navigerer inden for samme omr\u00e5de, og derfor bliver de ogs\u00e5 anvendt som en form for synonymer i dag.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-72028bf3-95c9-4baa-acaf-f412bed0abb8\"><span class=\"hs-cta-node hs-cta-72028bf3-95c9-4baa-acaf-f412bed0abb8\" id=\"hs-cta-72028bf3-95c9-4baa-acaf-f412bed0abb8\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/144606870\/72028bf3-95c9-4baa-acaf-f412bed0abb8\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-72028bf3-95c9-4baa-acaf-f412bed0abb8\" style=\"border-width:0px;\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144606870\/72028bf3-95c9-4baa-acaf-f412bed0abb8.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js-eu1.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(144606870, '72028bf3-95c9-4baa-acaf-f412bed0abb8', {\"useNewLoader\":\"true\",\"region\":\"eu1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n<\/div>\n\t\t\n\t        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e6redygtighed er efterh\u00e5nden blevet et begreb med mange forskellige akronymer, der g\u00f8r det sv\u00e6rt at holde styr p\u00e5, hvad det egentlig betyder. I denne artikel g\u00f8r vi dig klogere p\u00e5 de typiske termer inden for b\u00e6redygtighed, deres ligheder og deres forskelle.<\/p>\n","protected":false},"author":2,"featured_media":47043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"category":[207],"tags":[],"item-type":[172],"class_list":["post-47042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-3","item-type-artiklerartikler"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e6redygtighed for dummies | EcoOnline<\/title>\n<meta name=\"description\" content=\"Forst\u00e5, hvad b\u00e6redygtighed er, og hvad ESG og SDG betyder. 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