{"id":136794,"date":"2026-01-26T10:11:26","date_gmt":"2026-01-26T10:11:26","guid":{"rendered":"https:\/\/www.ecoonline.com\/?p=136794"},"modified":"2026-01-26T16:45:20","modified_gmt":"2026-01-26T16:45:20","slug":"david-orstad-on-keeping-customers-close-and-delivering-outcomes","status":"publish","type":"post","link":"https:\/\/www.ecoonline.com\/en-ca\/news\/david-orstad-on-keeping-customers-close-and-delivering-outcomes\/","title":{"rendered":"David Orstad on keeping customers close and delivering outcomes"},"content":{"rendered":"\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<p><strong>EcoOnline welcomes David Orstad as Chief Customer Officer (CCO)<\/strong>. David brings more than 25 years of experience leading customer organizations across SaaS and private equity-backed businesses, and joins at a point of critical momentum as EcoOnline continues to grow worldwide and deepen value-led partnerships.<\/p>\n\n\n\n<p>In this Q&amp;A, David talks about how he approaches customer excellence and where he plans to make an impact at EcoOnline. He shares what he is listening for, what \u201ckeeping customers close\u201d looks like in practice, and how EcoOnline can help customers achieve outcomes that positively affect the wider business.<\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong>For those who have not met you yet, can you share a bit about your background and what led you to EcoOnline?<\/strong><\/strong><\/h2>\n\n\n\n<p>I\u2019ve spent most of my career in SaaS, leading teams across the customer lifecycle. I\u2019ve held senior leadership roles at Epicor and Accruent, and most recently was SVP of Professional Services and Support at Calabrio, with responsibility spanning managed services and parts of customer success. A big part of my focus has been helping teams grow in a way that stays human, repeatable, and useful to customers.<\/p>\n\n\n\n<p>What excites me about EcoOnline is what we provide and what we are creating. EcoOnline has already seen strong success because the work matters: our technology saves lives, improves the environment, and makes customers\u2019 businesses more resilient. That combination of purpose and practical impact really stood out to me. It\u2019s rare to find a company where the mission and the day-to-day customer outcomes are so closely linked.<\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong>Tell us more about your role as Chief Customer Officer at EcoOnline. Which teams will you be leading?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>My role as CCO covers everything in the customer journey after a company chooses EcoOnline as its software partner. At a high level, my responsibility is to strengthen a consistent, joined-up experience across that journey, so customers get the same standard of partnership and support regardless of where they operate or which parts of EcoOnline they use. The goal is simple: make it easier for customers to achieve meaningful impact and to sustain that value over time.<\/p>\n\n\n\n<p>In practice, I lead our Professional Services, Customer Success, and Support teams, and I\u2019m also overseeing the introduction of a Managed Services offering. Managed Services will be an option for customers who want ongoing support beyond implementation to accelerate improvements and sustain value.<\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong>In your first few weeks, what have you been focusing on to really understand our customers and their experience with EcoOnline? What has stood out to you so far?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>For me, it\u2019s been about three things: our people, our customers, and our products.<br><br>I\u2019ve spent a lot of time with our teams, and I\u2019ve been impressed by the depth of knowledge here, the industry expertise, and how well people understand what customers are trying to achieve. I\u2019ve also been energized by the customers I\u2019ve met. They\u2019re engaged, they\u2019re ambitious, and they\u2019re excited about what EcoOnline software can enable for their organizations. And the third piece is the product itself. The capabilities across EcoOnline\u2019s safety and sustainability suite are fantastic, and there\u2019s a real opportunity to help customers get even more out of it in a way that feels straightforward.<\/p>\n\n\n\n<p>The thread that connects all of that is outcomes. We have the right ingredients, and my job is to bring them together so we stay anchored on what success looks like for the customer: the business objectives they\u2019re driving, and how we help them achieve those outcomes more consistently, wherever they operate.<\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong>Looking back, what is one lesson that changed how you think about developing customer experiences?<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>The biggest lesson is to design the journey through the customer\u2019s lens, not an internal lens. Internally, it\u2019s easy to organise around teams, handoffs, and ownership. Customers don\u2019t and shouldn\u2019t see any of that. They experience one journey.<\/p>\n\n\n\n<p>So the work is to stay close to what customers are trying to achieve, remove friction, and keep the journey clear. When that\u2019s done well, customers spend less time navigating the process and more time seeing value from EcoOnline software.<\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong>When an organization chooses EcoOnline, what do you want them to notice about working with us early on?<\/strong><\/strong><\/h2>\n\n\n\n<p>I want customers to notice what many already have with EcoOnline today: we care about outcomes, not just go-live. Early on, I want working with EcoOnline to be smooth and well-guided, every time. Customers should sense that there\u2019s a strong plan, that we\u2019re helping them prioritize what matters most first, and that we\u2019re moving at a pace that helps them realise value quickly, without adding complexity.<\/p>\n\n\n\n<p>Most importantly, I want customers to know that EcoOnline is invested in a long-term partnership and that we keep showing up in ways that help them succeed in their jobs.<\/p>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-top:var(--wp--preset--spacing--10);padding-bottom:0;padding-left:0;padding-right:0; \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-center  w-full\">\n<section x-data=\"PegasusMediaBlock\"\n         x-intersect.threshold.25=\"onIntersect\"\n         class=\"Media relative mask- w-full align  \" \n         style=\"min-height: ; \">\n                            \n    <div class=\"w-full h-0 relative\" style=\"padding-bottom: 56.25%\">\n        <iframe loading=\"lazy\" title=\"Describe the EcoOnline Experience\" src=\"https:\/\/www.youtube.com\/embed\/2qYbAyOCnCA?feature=oembed&#038;rel=0&#038;autoplay=&#038;mute=&#038;muted=&#038;loop=&#038;controls=1\" width=\"640\" height=\"360\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" class=\"video-embed w-full h-full absolute-center\" controls=\"1\"  frameborder=\"0\"><\/iframe>\n    <\/div>\n\n\n        \n            <\/section>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong>What are the moments that make or break long-term success for customers? How will you strengthen those moments at EcoOnline?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Two moments matter most. First is onboarding and early rollout. That\u2019s where confidence is built, and where disruption can be reduced by making onboarding as frictionless as possible and improving time to value.<br><br>Second is what happens after go-live. Long-term success is about adoption, embedding new ways of working, and staying anchored on priorities as needs evolve. That\u2019s where clear guidance and ongoing engagement make a real difference.<\/p>\n\n\n\n<p>To strengthen both, I want to ensure the right mix of meaningful touchpoints through data and AI-informed human support and best-in-class self-service, so customers are guided throughout the journey, not just helped when something breaks.<\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong>EcoOnline supports customers globally, with local expertize. What does \u201cgreat\u201d look like when that balance is working well for customers?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Great is the best of both. Customers get the strength of a global organization behind them, with mature, well-tested processes, while also having that local connection, with support that reflects their region, industry, and day-to-day realities.<\/p>\n\n\n\n<p>EcoOnline already has strong local knowledge across teams. My focus is on making that balance more consistent, so it\u2019s the same level of phenomenal service everywhere. When it\u2019s working well, customers know who to go to, get relevant guidance fast, and every interaction links back to what they\u2019re trying to achieve with EcoOnline software.<\/p>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-top:var(--wp--preset--spacing--10);padding-bottom:0;padding-left:0;padding-right:0; \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-center  w-full\">\n<section x-data=\"PegasusMediaBlock\"\n         x-intersect.threshold.25=\"onIntersect\"\n         class=\"Media relative mask- w-full align  \" \n         style=\"min-height: ; \">\n                            \n    <div class=\"w-full h-0 relative\" style=\"padding-bottom: 56.25%\">\n        <iframe loading=\"lazy\" title=\"EcoOnline- Think Globally, Engage Locally\" src=\"https:\/\/www.youtube.com\/embed\/gdEHCiKNL_g?feature=oembed&#038;rel=0&#038;autoplay=&#038;mute=&#038;muted=&#038;loop=&#038;controls=1\" width=\"640\" height=\"360\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" class=\"video-embed w-full h-full absolute-center\" controls=\"1\"  frameborder=\"0\"><\/iframe>\n    <\/div>\n\n\n        \n            <\/section>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>To deliver real impact for customers, with which other teams in EcoOnline do you expect to work most closely day to day?<\/strong><\/h2>\n\n\n\n<p>It\u2019s a team sport. It comes down to Sales, Marketing, and Product teaming closely with the Customer organization, so customers experience one EcoOnline at every step.<br><br>In practice, that means shared context and shared goals. Customers shouldn\u2019t notice awkward handoffs between teams. They should feel one EcoOnline.<\/p>\n\n\n\n<p>And it can\u2019t stop with a few departments. Long-term customer impact means everyone at EcoOnline becomes more customer-facing, staying close to real customer feedback and using it to continuously improve how we show up.<\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong>One of our five company values is Champion Protection, rooted in customer excellence. What does that mean to you in practice, and how will you \u201ckeep customers close\u201d as you lead the customer organization?<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>To me, Champion Protection means never losing sight of why customers choose EcoOnline in the first place. They are working to protect people and the planet, and they need a partner who helps them make real progress, rather than just respond to issues and requests.<\/p>\n\n\n\n<p>\u201cKeeping customers close\u201d means staying connected to what they are trying to achieve and showing up in ways that genuinely help. That includes listening well, being proactive, and using the right mix of self-service and human support so they can get answers quickly, move forward faster, and feel confident they are on the right path.<\/p>\n\n\n\n<p>It\u2019s also where my \u201ccustomers for life\u201d mindset comes in. Success is not only that customers get started with the EcoOnline software. Success is that they realize value, sustain it over time, and then grow with us, expanding how they use EcoOnline software as their needs evolve and as they see the impact it delivers.<\/p>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-top:var(--wp--preset--spacing--10);padding-bottom:0;padding-left:0;padding-right:0; \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-center  w-full\">\n<section x-data=\"PegasusMediaBlock\"\n         x-intersect.threshold.25=\"onIntersect\"\n         class=\"Media relative mask- w-full align  \" \n         style=\"min-height: ; \">\n                            \n    <div class=\"w-full h-0 relative\" style=\"padding-bottom: 56.25%\">\n        <iframe loading=\"lazy\" title=\"The EcoOnline Customer Experience\" src=\"https:\/\/www.youtube.com\/embed\/Xio50ju8wvM?feature=oembed&#038;rel=0&#038;autoplay=&#038;mute=&#038;muted=&#038;loop=&#038;controls=1\" width=\"640\" height=\"360\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" class=\"video-embed w-full h-full absolute-center\" controls=\"1\"  frameborder=\"0\"><\/iframe>\n    <\/div>\n\n\n        \n            <\/section>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong><strong>Finally, what\u2019s a small moment from your first few weeks at EcoOnline that made you think, \u201cYes, this is the right place\u201d?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>It\u2019s genuinely hard to pick just one, because there have been a few moments that stood out. I\u2019ve loved seeing EcoOnline software in action through product demos with our Solutions Engineering team, and I\u2019ve really enjoyed early customer conversations, listening to their stories and the outcomes they\u2019re working towards.<\/p>\n\n\n\n<p>But if I had to choose, it would be meeting the senior leaders in our customer teams. The depth of knowledge and the passion for delivering value make me confident we can deliver a consistent, scalable experience as we continue to grow and welcome more to the EcoOnline community.<\/p>\n\n\n\n<p><em><strong>Thanks, David. We\u2019re excited to have you leading our customer teams in this next phase of global momentum, strengthening what customers already value about EcoOnline today, and deepening the impact we deliver through long-term partnerships.<\/strong><\/em><\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n\n\n\n<section class=\"Pegasus__Container w-full   relative h-fit  text-content-dark mobile-stacking-standard is-layout-flow wp-block-pegasus-container-is-layout-flow\" style=\"  padding-bottom:var(--wp--preset--spacing--20); \" >\n\t        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t        \t\t\n\t\t\n\t\n\t\t\t<div class=\"relative h-full is-flex-layout flex flex-col justify-start  w-full\">\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Media contacts<\/strong><\/h2>\n\n\n\n<p>Alyssa Fishwick\u202f&nbsp;&nbsp;<br>Senior Director, Global Public Relations&nbsp;<br>EcoOnline&nbsp;<br>Tel: +46703646396<br>Email: alyssa.fishwick@ecoonline.com <\/p>\n\n<\/div>\n\t\t\n\t        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>A Q&#038;A with EcoOnline\u2019s Chief Customer Officer.<\/p>\n","protected":false},"author":8,"featured_media":136793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"category":[715],"tags":[],"item-type":[690],"class_list":["post-136794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-resources","item-type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>David Orstad on keeping customers close and delivering outcomes | 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