Infobip is a global cloud communications platform provider with reach across six continents helping businesses connect with people across channels, apps, and devices. With more than 75 offices on six continents and over 3,500 employees worldwide, the company is accelerating growth and setting new standards in customer engagement.
EcoOnline is the most efficient platform I’ve used for carbon accounting – intuitive, evidence-backed, and built by people who understand sustainability.
– Mihaela Trčak ESG Specialist
As Infobip scaled globally, the team recognized that its sustainability ambitions needed a new and more modern approach. Carbon footprint reporting relied on spreadsheets and scattered data collection, creating a slow and costly process that could take up to a few months just to complete data collection.
Infobip wanted a solution that could combine rigorous science with genuine usability. A software solution where the calculations were robust and comprehensive, but the experience felt effortless. The team needed the freedom to dig into the detail, certain that the underlying methodology would stand up to scrutiny. EcoOnline delivered that clarity, giving them a stronger and more reliable core for all their sustainability work.
Scaling sustainability reporting across a global footprint
Infobip’s ESG team is responsible for managing the organization’s environmental data and meeting reporting obligations across a large and fast-growing global footprint. With operations spread across more than 75 offices and over 80 internal stakeholders providing information, the process became increasingly complex.
Working this way created a series of practical hurdles. Information moved slowly, arriving in different formats and at different times. The process behind determining key figures was difficult to track, which made it hard for the team to review how calculations had been made. In addition, long data collection cycles delayed reporting and reduced the timeliness and usability of the results.
To bring sustainability reporting in line with the company’s pace of growth, Infobip needed a system that removed manual bottlenecks, strengthened its methodological footing, and gave the ESG team full stewardship of its data.
From manual reporting to a cohesive digital workflow
Infobip implemented EcoOnline’s ESG and Sustainability software, moving from a manual process to a more cohesive digital workflow. The software introduced the structure and scientific precision the team needed, replacing a time-intensive and hard-to-navigate reporting cycle with something far more streamlined.
Bulk data imports removed the need for scattered spreadsheets, reducing manual workload by 50% in the first year. Every emission factor and calculation could now be reviewed directly within the system, supporting thorough auditing and accurate SBTi submissions. The software’s approximation tools also helped the team work with gaps in regional data, allowing carbon impact to be calculated consistently across offices of different sizes.
Turn fragmented data into confident decision-making
Most importantly, EcoOnline put Infobip firmly in control of its sustainability data. The organization no longer depended on external support for core reporting and could redirect time and resources toward strategic priorities, including transition planning and its long-term reduction strategy.
From months to weeks: faster reporting, full transparency, and actionable insight
The transformation was undeniable. Infobip compressed its carbon footprint reporting timeline from a few months to just three weeks, freeing up time and gaining clarity, and control. Data coverage surged to 95%, capturing emissions from regions that had long proven difficult to quantify.
By bringing the process in-house, the ESG team gained full visibility into how every figure was calculated. With transparent outputs and traceable methodologies, Infobip is now audit-ready and confident in its ability to manage reporting independently.
Perhaps most critically, the system has made energy insights actionable. By pinpointing high-use areas across its global operations, the team is now equipped to build a smart, scalable reduction strategy.
It’s very engaging, easy to use, and the user experience is top notch. EcoOnline is the real deal.
– Mihaela Trčak ESG Specialist
Turning sustainability reporting into a strategic advantage
Infobip has always been a company built on data. But as its global footprint expanded, so did the complexity of environmental reporting. With more offices came more contributors, more variables, and mounting pressure to deliver accurate disclosures on tight timelines. Reliance on spreadsheets and external expertise provided important support earlier on, but as the organization grew, the process naturally became more time-consuming and complex.
For the ESG team, the biggest challenge was clarity. Without a clear view of how emissions were being calculated or which factors were driving the results, it was difficult to explain the data, let alone act on it. The process was slow, fragmented, and hard to trust.
That changed with EcoOnline. The software replaced guesswork with structure, and delays with control. What once took months now takes weeks. What once felt opaque is now fully transparent.
Today, sustainability reporting isn’t a burden but a strategic advantage. Infobip has the autonomy, accuracy, and insight to support big-picture goals, from SBTi alignment to long-term reduction planning.
Gain confidence in every calculation
EcoOnline’s ESG and Sustainability software helps organizations:
Automate time-consuming carbon accounting tasks
Transform complex data into clear, actionable insights
Produce transparent, audit-ready reports across voluntary and mandatory frameworks
